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Search Optimization, Not Search Engine Optimization Search optimization focuses on how people search. Search engine optimization focuses on how search engines work. Search optimization sees quality web content as its foundation stone. [more...]
Publish The Website You Can Manage Your job as a web manager must be about a relentless focus on quality. Always put quality first and you will create a website that delivers real and sustainable value. [more...]
Your Website Needs a Call to Action The Web is task focused. The best websites get to the point. They ruthlessly eliminate waffle and happy talk. They focus on helping people complete key tasks as quickly as possible. [more...]
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