What is a CMS?

A Content Management System or CMS is a user friendly Internet/intranet application that separates content from presentation allowing authors to add, delete or edit the content of their websites without any special technical skills.

With a CMS your employees can:

Edit and create content without any special technical skills.
Work together in the creation of content even from distant locations.
Be restricted to certain areas of the website through security settings.

A CMS also offers:

A uniform appearance through the use of predefined standard templates, making the whole website look structured and organised.
Virtually endless scalability via the use of add-on modules.
Data indexing and classification for easy search queries.

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Large websites often struggle to develop an efficient and cost-effective publishing model. Centralizing publishing ensures a consistent quality of what is published, but is often slow and frustrating.
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Advertising agencies tend to design awful websites because they are obsessed with getting attention. When people come to your website, you have already got their attention.
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