Keywords: cms, seo, speaking urls, social marketing, forms, news.
URL: www.unifertes.com

Unifertes, is the largest fertility unit in Venezuela and is responsible for the first Venezuelan baby born from a frozen-thawed embryo, back in 1987. Since then, more than a thousand babies have been born in Unifertes with the use of Assisted Reproductive Techniques (ART), helping many families make their dreams come true.

Unifertes wanted to increase their market share both locally and internationally and part of their marketing campaign included the upgrade of their website.

The most important thing for them was to able to update their website themselves and to be able to post news.

On Q Web was approached by Unifertes to help them find a solution. On Q Web suggested the installation of a modular Content Management System.

Thanks to the modularity of our CMS, existing standard modules can be plugged into the system. If a module doesn't exist, it can be created and attached to the system. The main difference is development and installation time. Normally standard modules are readily available. Custom made modules need to be created and depending on the complexity, might require some time to develop.

When we create a new cms website, you get the following features:

• Content and meta tags editing: With the WYSIWYG (what you see is what you get) editing functionality you can add, edit and delete pages in your website. You can also link between pages or external websites and add images. If you can use a word processor, you would not have a problem editing your website.
• SEO ready: With speaking URLs and automatic Google XML sitemap generation, you can be sure you'll get higher rankings in google.
• Search facility: To allow customers to easy find the information they're searching for.
• Basic social network: We would integrate in your template the add this toolbar.

Uniferte's cms based website has the following extra modules:

• Forms: The forms module allows the creation of basic forms, with input text areas, radio buttons, check buttons and select lists. Once the form is filled and submitted, the results are sent to a configurable email address and an autoreply is sent (if configured) to the person who submitted the form.
• News: This module allows placing news, with easy addition of images. The same news database can be used in different areas of the website and displayed in different ways. For example in one area you can have the display ramdomised, in other area of the website the display can be ordered by date. This module can be used for news, articles, press releases and so on.

• Unifertes is now able to upgrade their website anywhere, any time.
• With the use of the news module, articles and news can be displayed in several sections of the website and shared with other websites. Allowing patients to be informed with the latests trends in the fertility field.