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Writing for the Web

Content is King!

Whether your website is trying to inform or persuade (or maybe both) the words you use and the way you use them is absolutely critical.

Your website text needs to be engaging, relevant and appropriate for your target audience. In short, it needs to have personality.

Your website text needs to speak in a unique voice using words that are short, clear and concise.

Your website text needs to be kept fresh, vigorous and alive through regularly updating.

And of course, not everybody has the writing skills needed to produce compelling website text so On Q Web provides a professional copywriting service for clients who want that extra polish and style created by an expert wordsmith.

 

 

Web Content Management is Not Data Management

Web content management and data/document management require very different approaches. Data management is about storage; web content management is about using content to make the sale,
deliver th...
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Companies buy open source because it's better, not cheaper

European enterprises are adopting open source software on the grounds of quality and flexibility, rather than merely considering it "good enough" because it is inexpensive, according to a new surve...
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Websites Require Flexible Not Fixed Design

A website needs to be flexible. It needs to be able to change as the organization changes. The more change within the organization the more flexible the website needs to be. Too many websites are s...
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