Writing for the Web

Content is King!

Whether your website is trying to inform or persuade (or maybe both) the words you use and the way you use them is absolutely critical.

Your website text needs to be engaging, relevant and appropriate for your target audience. In short, it needs to have personality.

Your website text needs to speak in a unique voice using words that are short, clear and concise.

Your website text needs to be kept fresh, vigorous and alive through regularly updating.

And of course, not everybody has the writing skills needed to produce compelling website text so On Q Web provides a professional copywriting service for clients who want that extra polish and style created by an expert wordsmith.

Innovation Moves From the Laboratory to the Bike Trail and the Kitchen

A lot of significant innovations do not come from people trying to
figure out what customers may want. They come from the users themselves, who know exactly what they want but cannot get it in e... [more...]

Publish The Website You Can Manage

Your job as a web manager must be about a relentless focus on quality. Always put quality first and you will create a website that delivers real and sustainable value. [more...]

Words Come Before Looks in Web Design

Advertising agencies tend to design awful websites because they are obsessed with getting attention. When people come to your website, you have already got their attention. [more...]